News 3 - Prominent News


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A Mason jar filled with tips sits on a counter of a restaurant.
In a new article, Rob Waiser, assistant professor of marketing, examines how tipping — a social process once confined to hospitality — is now appearing in unexpected places and becoming more expensive. But when designed thoughtfully, it can reinforce customer centricity rather than undermine it.
Shelley Hooks, vice chancellor for research at the University of Kansas, and Hans Coetzee, vice president for research at Kansas State University, hold a basketball and wave to the crowd from center court at KU's Allen Fieldhouse during a timeout at the KU vs. K-State men's basketball game on March 7, 2026.
“We love a good Sunflower Showdown,” said Shelley Hooks, vice chancellor for research at KU. “But outside of stadiums and arenas, KU and K‑State have been on the same side for years — collaborating on research that protects Kansans’ health, strengthens our infrastructure, supports our farmers and so much more.”
KU professor Scott Murphy seated in his office.
Music theorists have previously described how certain chords contain the possibility of flowing smoothly into other similar-sounding chords, which they refer to as the chord’s “second nature.” Now a University of Kansas professor of music theory has published a paper that sets out the “third nature” of a chord.


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A closeup image of the shield of comic book character Captain America, held around the edges by red colored fingers of a large hand.
Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
Red and yellow tulips bloom along Jayhawk Boulevard as a bus with KU signage drives past.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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A closeup image of the shield of comic book character Captain America, held around the edges by red colored fingers of a large hand.
Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
Red and yellow tulips bloom along Jayhawk Boulevard as a bus with KU signage drives past.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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Prominent News Headline



Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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A closeup image of the shield of comic book character Captain America, held around the edges by red colored fingers of a large hand.
Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
Red and yellow tulips bloom along Jayhawk Boulevard as a bus with KU signage drives past.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.


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A closeup image of the shield of comic book character Captain America, held around the edges by red colored fingers of a large hand.
Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
Red and yellow tulips bloom along Jayhawk Boulevard as a bus with KU signage drives past.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.

Options

Display Headline: Yes
Display: All news articles
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Display Summaries*: Yes
Background Color & Text: Steam Background with Black Text
Latest Article Orientation: Right
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*Does not apply to large image and accompanying summary text

Prominent News Example with no All News link



A closeup image of the shield of comic book character Captain America, held around the edges by red colored fingers of a large hand.
Research from the University of Kansas has shown that when people found “Easter eggs” — hidden objects, characters or references to another story in their entertainment — they reported enjoying the movie or entertainment more and that they were more likely to engage in fan behavior, like posting about it online.
Red and yellow tulips bloom along Jayhawk Boulevard as a bus with KU signage drives past.
The 2026 cohort of KU Staff Fellows is seeking participants for focus groups this spring to evaluate perceptions of staff appreciation and recognition opportunities on the Lawrence campus.
Boxes of papers from the Dole archives
The funding supports the preservation of former U.S. Sen. Bob Dole’s career collections, which includes digitization of audiovisual collections as well as bolstering the technology and physical infrastructure that promotes the perpetual care and engagement with the historical materials.