News 4 - News and Links

In a new article, Rob Waiser, assistant professor of marketing, examines how tipping — a social process once confined to hospitality — is now appearing in unexpected places and becoming more expensive. But when designed thoughtfully, it can reinforce customer centricity rather than undermine it.

“We love a good Sunflower Showdown,” said Shelley Hooks, vice chancellor for research at KU. “But outside of stadiums and arenas, KU and K‑State have been on the same side for years — collaborating on research that protects Kansans’ health, strengthens our infrastructure, supports our farmers and so much more.”