News 4 - News and Links

Four experiments conducted by a University of Kansas researcher have shown that AI-derived ads can deliver effective, relevant advertising for users without tracking their internet behavior. The findings counter prevailing attitudes that online surveillance is necessary for effective advertising at a time when the future of online privacy is at stake, according to the study author.

Researchers from the University of Kansas have developed a privacy-preserving AI model called (PP-VAE) to protect personally sensitive data about a patient’s sex, age, race and even exact identity derived from electrocardiogram signals.