Descriptive Link Titles

Not Enough Detail vs. Appropriate Detail

Not Enough Detail

• Learn more
• Click here
• Read more
• website
• policy

Appropriate Detail

• Learn About Our Research
• About Graduate Programs
• How to Apply for Ph.D.
• KU Admissions
• New book explores how schools can prepare students for an uncertain future
• KU Policy: Data Classification and Handling

URL as Link Titles vs. Descriptive Link Titles

URL as Link Title

• https://pharmacy.ku.edu
• https://admissions.ku.edu/afford/scholarships/cleland
• https://orientation.ku.edu/register

Descriptive Link Titles

• KU School of Pharmacy
• J. L. Cleland GLBTQIA+ Non-Discrimination Scholarship
• Register for KU Orientation

Document Link Title Missing File Type vs. Descriptive Link Titles

Document Link Title Missing File Type

• Scholarship Application
• How to Stay Safe While Camping
• Sitemap Spreadsheet
• Scholarship Application (.pdf)

Descriptive Link Title

• Scholarship Application (.pdf)
• How to Stay Safe While Camping (.docx)
• Sitemap Spreadsheet (.xlsx)
• Scholarship Application (.pdf)